We often hear about public commitments to reach net zero, but not the nuance, choices, costs, and complexity big companies face when working to decarbonize their global operations. Behind the scenes, any company that is making climate commitments has teams of people focused on decarbonization strategy, carbon accounting, and reporting to figure out how to ween their companies off of fossil fuels and emission-heavy practices in the most effective and cost-effective ways. It’s a laborious task that requires a ton of data and analysis.

This is where SINAI Technologies comes in, a start-up focused on helping companies understand and analyze their decarbonization choices. Today we’re joined by Maria Fujihara, founder and CEO of SINAI, and Lauren Densham, who leads ESG and impact initiatives at Energize Ventures, one of Sinai’s recent investors. We talk about SINAI’s concept of decarbonization intelligence, why their technology is needed, its impressive growth, its plans for the future, and what this all means for any company working to decarbonize. I learned a lot in this one and imagine you will too. Enjoy.