We often hear about public commitments to reach net zero, but not the nuance, choices, costs, and complexity big companies face when working to decarbonize their global operations. Behind the scenes, any company that is making climate commitments has teams of people focused on decarbonization strategy, carbon accounting, and reporting to figure out how to ween their companies off of fossil fuels and emission-heavy practices in the most effective and cost-effective ways. It’s a laborious task that requires a ton of data and analysis.

This is where SINAI Technologies comes in, a start-up focused on helping companies understand and analyze their decarbonization choices. Today we’re joined by Maria Fujihara, founder and CEO of SINAI, and Lauren Densham, who leads ESG and impact initiatives at Energize Ventures, one of Sinai’s recent investors. We talk about SINAI’s concept of decarbonization intelligence, why their technology is needed, its impressive growth, its plans for the future, and what this all means for any company working to decarbonize. I learned a lot in this one and imagine you will too. Enjoy.

In today’s episode, we cover:

• [2:44] Background on Maria & Lauren
• [7:31] SINAI Technologies & the problem that it’s aiming to solve
• [8:03] What is decarbonization intelligence & why is it needed?
• [11:01] How is the strategy of decarbonization intelligence new?
• [12:52] What makes SINAI different from its competitors
• [17:12] Understanding carbon prices & carbon pricing
• [21:05] The market opportunity for SINAI
• [24:16] The biggest challenges around the space
• [25:01] Project adoption & customers
• [27:48] The vision for SINAI’s long-term role
• [30:11] The future of decarbonization intelligence platforms
• [32:18] Advice for companies working to decarbonize

Resources Mentioned

• SINAI Technologies
• Energize Ventures

Connect with Maria Fujihara & Lauren Densham

• Connect with Maria on LinkedIn
• Connect with Lauren on LinkedIn

Connect with Jason Rissman

• On LinkedIn
• On Twitter

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